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Five Fan-Journey Touchpoints Every Football Campaign Should Own
From the pre-match prediction to the post-match reaction video, a single matchday gives brands a dozen chances to be seen.
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Featured
From the pre-match prediction to the post-match reaction video, a single matchday gives brands a dozen chances to be seen.
Supporters celebrate a goal together
• Lina Farouk
A fan’s matchday starts hours before kick-off and ends long after the final whistle. Along the way they check predictions, stream the match, follow the score and watch the reactions.
Five touchpoints matter most: the pre-match prediction, the live stream, the score app, the half-time highlights and the post-match reaction. Each one reaches the fan in a different mood and on a different screen.
Campaigns that plan for the full journey, with the same creative idea at every step, earn far more recall than those that buy a single moment.
