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Broadcast exposure, social reach and app impressions are measured differently. A practical guide to reading them side by side.
A broadcast camera tracks play from the gantry
• Daniel Okafor
Sponsors often receive three separate reports: broadcast exposure from the rights holder, social metrics from the agency and app impressions from publishers. Reading them together is where the real picture appears.
We recommend agreeing the key measures before the season starts — for example, on-screen seconds for LED, views and completion for video, and impressions and reach for digital — and reporting them in one place, match by match.
That single view shows which assets are doing the heavy lifting and lets the mix be adjusted while the season is still running.
