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Great sports content is planned days before the first ball. A look at the production choices that decide whether a clip is shared or scrolled past.
A camera crew films a player during a practice session
• Daniel Okafor
The clips that travel furthest on matchday rarely happen by accident. They come from crews who know the run-sheet, the players and the partner brief before they arrive at the ground.
Shooting for every platform at once is now standard: a vertical cut for stories, a square cut for feeds and a horizontal cut for YouTube, captured in the same session so nothing has to be re-shot.
Turnaround is the final ingredient. A highlight posted within minutes of the moment rides the conversation; the same clip posted the next morning competes with everything else.
