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Score Apps Are Cricket's Real Front Row
The most-opened screen during a match is not the TV. Here is what brands should know about advertising inside cricket’s score apps.
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Featured
The most-opened screen during a match is not the TV. Here is what brands should know about advertising inside cricket’s score apps.
A bowler celebrates a crucial wicket
• Karan Iyer
During a close chase, fans refresh the score every few balls. That habit makes score apps one of the most frequently opened screens in the sport, and one of the few where a brand is seen by a fan who is fully engaged.
The best-performing formats are contextual: a sponsor message tied to a boundary, a wicket or a milestone feels like part of the match rather than an interruption.
Because score apps reach fans across countries and time zones, they also extend a campaign well beyond the host market of a tournament — a practical way to reach the global cricket diaspora.
