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CREX x ILT20 Full Season Activation
Jersey branding, toss mat, LED signage, player content and PR — running across every match of the season, not just a single moment.
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Featured
Jersey branding, toss mat, LED signage, player content and PR — running across every match of the season, not just a single moment.
The Sharjah Warriorz squad in their CREX partner kit
• Rohan Mehta
CREX came to us with a clear goal: be part of every ILT20 match, not just the headline fixtures. The answer was a package that ran for the whole season across the jersey, the toss mat, boundary LED and the digital channels fans use during a game.
On the broadcast, the jersey and LED placements delivered more than 120 million TV impressions across the season. Because the same creative ran on every touchpoint, each exposure reinforced the last rather than competing with it.
Off the pitch, a series of player-led videos gave fans a reason to follow the partnership between matches. Released on a steady schedule and amplified across our publisher network, the content passed 31.2 million video views.
PR tied it together, turning the partnership into a story the cricket press followed through the season. The result was a brand that fans saw, heard about and engaged with from the first ball to the final.
