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CREX x ILT20 Matchday Reach
Score-app placements and live match graphics that met fans on their phones during every over of the season.
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Featured
Score-app placements and live match graphics that met fans on their phones during every over of the season.
A player-content shoot for the CREX partnership
• Aisha Rahman
Alongside the on-field package, CREX wanted to reach fans on the second screen: the score apps and match centres that cricket fans keep open for the whole game.
We placed in-app formats and live match graphics across our cricket publisher network, timed to the moments fans check their phones most — the fall of a wicket, a review, the end of an over.
Over the season the campaign delivered more than 23.1 million impressions and reached 7.7 million unique fans, many of them outside the broadcast markets the jersey and LED placements covered.
The combination of broadcast presence and second-screen reach meant CREX was part of the match wherever and however fans followed it.
