Featured
Jersey, toss mat, LED boards and player content working together for every match, not just the final. Here is how a season-long package is planned.
Players celebrate a wicket during the ILT20 season
• Rohan Mehta
Single-match activations can make a splash, but fans remember the brands that are present all season. In a league like the ILT20, that means planning the jersey, the toss mat, the boundary LED and the digital content as one connected idea.
The planning starts with the fixture list. We map every match to its audience — the local derby, the prime-time weekend game, the knock-outs — and decide where each asset works hardest. The jersey carries the brand every day; the LED board and in-app formats are weighted to the matches with the biggest audiences.
Player content is the glue. A short series with two or three players, released across the season, gives fans a reason to follow the partner between matches and keeps the brand in the conversation on non-match days.
Measurement runs alongside from day one: broadcast exposure, video views, app impressions and engagement are tracked per match, so the mix can be adjusted mid-season rather than reviewed after it ends.
