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The hours before a big match are full of predictions, previews and debates. Brands that show up there reach fans at their most curious.
A former player records a pre-match podcast
• Karan Iyer
Most sponsorship budgets are concentrated on the live broadcast, yet the build-up to a big game draws a huge and highly engaged audience of its own.
Prediction videos, pundit podcasts and team-news explainers are consumed in the hours before the toss, often by fans deciding where and how they will watch.
A partner integrated into that content — a sponsored prediction segment or a branded preview series — reaches fans before the noise of the match itself begins.
